Open betaCompare · GlowUP. vs Fresha
Pick GlowUP. if you want a salon OS where Glo books the live multi-stylist calendar as a native, included desk — not a marketplace booking tool plus a paid AI Concierge add-on. Stay on Fresha if consumer-app discovery and marketplace new-client traffic are the main growth channel. GlowUP. is open beta; we do not invent occupancy or customer counts.
Fresha is salon booking software with a large consumer marketplace and apps. Clients can book via marketplace, direct links, Google, Instagram, and Facebook. AI Concierge (phone and messages that book the Fresha calendar) is an optional paid add-on, not the included core product.
| Capability | GlowUP. | Fresha |
|---|---|---|
| Calendar | Native live multi-stylist calendar. Glo books real chairs on the floor book — not a sidecar widget. | Team calendars, waitlists, shift scheduling. Online booking via Fresha marketplace, direct links, Google, Instagram, and Facebook. |
| AI front desk | Glo chat is included on paid plans and books the live calendar (open beta). Phone voice is coming soon. | AI Concierge is an optional add-on listed at $99.95 per location / month (minutes and messages included, then overage). Check fresha.com. |
| CRM | Client CRM with notes and visit history; Floor and Brand add formulas and floor-wide history. | Client management, consultation forms, notes, ratings and reviews. |
| Deposits | Deposits path on paid plans to protect high-ticket services. | Upfront payments, deposits, and cancellation / no-show fees via Fresha Payments (payments are optional). Check their site. |
| Social approval | Human-in-the-loop: Glow Concierge drafts; owners approve before anything is ready to post. Auto-post is not live. | Marketplace discovery plus Instagram, Facebook, and Google booking. Marketing email/SMS allowances. Not a human-approval social studio. |
| Pricing model | Solo $39 / Floor $149 / Brand $299+/location. Glo included. Not per-seat. Floor: 30 days on the house, then $149/mo. Solo: 14-day trial. Open beta. | Published Independent $19.95/mo; Team $14.95 per bookable team member. Marketplace new-client commission (published 20% one-time, $6 minimum). Check fresha.com. |
Facts from public product pages. Competitor rates change — check their site. We do not invent occupancy or GlowUP. customer counts. Open beta.
FAQ
Owners who want Glo included on the live multi-stylist calendar and do not want growth to depend on a consumer marketplace. Stay on Fresha if marketplace discovery is the main reason you use it.
No. Fresha lists AI Concierge as an optional add-on at $99.95 per location per month, with included minutes and messages then overage. GlowUP. includes Glo chat on paid plans (open beta). Voice is coming soon.
No. GlowUP. is a salon operating system. Fresha’s marketplace can send new clients and charges a published one-time new-client commission — check fresha.com for current fees.
GlowUP. is Solo $39 / Floor $149 / Brand $299+/location with Glo included. Fresha publishes Independent and Team subscriptions plus marketplace commission and add-ons — check fresha.com. We do not invent occupancy or GlowUP. customer counts.
In open beta we run a guided import: export clients, services, and open appointments, we map them onto the GlowUP. multi-stylist calendar, and you keep running while the spine settles.
Solo $39 · Floor $149 · Brand $299+/location. Glo included. Voice coming soon.
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GlowUP. vs Fresha is one stack. Also see vs Vagaro and vs Gloss Genius.